External Marketing - Opportunity & Capabilities
Internal Marketing - Mutual Trust & Respect
Low Energy Must be spent on Internal Marketing & Focus more on External Marketing
Eg: Customer Meeting / Service support more time to be allotted & not to keep doing desk work, filing, report preparation (Back Office Work) etc
Important Jobs:
- Decision Making
- Democracy
- Implementing / Execution
- New Ideas before taking decision call your team for Discussion to Decide & take your final decision
- Implementing: While the discussed idea is to be in place never allow any scope for discussion. Be Autocrat & Strict in doing what was decided.
INFANCY:
- Struggling got Growth
- Begins Once Risk Taking started
- Ideas to Action
- Do anything for CASH - Never focus on Credit Business @ Infancy
- Have Minimum Process / Procedures / System and spend time with finding Customer Needs
Prerequisites for Business Leadership:
- Do Market Research to know the Potential of your business, your share & the market leader share, scope for your growth
- Measure, Manage & Maximize
- Management Information System (MIS) Implement. Have specific ROI working on your investment and know your Strength, Weakness
- Top Management have Variable Pay Scheme, based on the company performance and Profit Sharing
- Look for Business - Scope / Scalability / Sustainability
- Be Focused
- Be Hard Working
- Be Strong
- Keep Updating
- Be a Rule Maker
- 70% of TIME, make your managers & yourself do Profit Making Activity and not day to day clerical work.
- Learn to Say NO
- Selective Reading
- Hans Of Matrix
- Market Size of Your Business Check
- Business Plan do & Vigorously review it
- Working Capital Management
- Per Capita Consumption per person for your product find
EMPOWERMENT:
This is not Delegation. Training of employees and make them take control of the situation and do the Decision making
