Sunday 28 August 2016

Success Mantra

External Marketing - Opportunity & Capabilities 
Internal Marketing - Mutual Trust & Respect 

Low Energy Must be spent on Internal Marketing & Focus more on External Marketing


Eg: Customer Meeting / Service support more time to be allotted & not to  keep doing desk work, filing, report preparation (Back Office Work) etc


Important Jobs:


  1. Decision Making 
  2. Democracy 
  3. Implementing / Execution 
  4. New Ideas before taking decision call your team for Discussion to Decide & take your final decision 
  5. Implementing: While the discussed idea is to be in place never allow any scope for discussion. Be Autocrat & Strict in doing what was decided.

INFANCY:

  1. Struggling got Growth
  2. Begins Once Risk Taking started
  3. Ideas to Action 
  4. Do anything for CASH - Never focus on Credit Business @ Infancy
  5. Have Minimum Process  / Procedures / System and spend time with finding Customer Needs


Prerequisites for Business Leadership:
  1. Do Market Research to know the Potential of your business, your share & the market leader share, scope for your growth
  2. Measure, Manage & Maximize 
  3. Management Information System (MIS) Implement. Have specific ROI working on your investment and know your Strength, Weakness 
  4. Top Management have Variable Pay Scheme, based on the company performance and Profit Sharing 
  5. Look for Business - Scope / Scalability / Sustainability 
  6. Be Focused 
  7. Be Hard Working
  8. Be Strong
  9. Keep Updating 
  10. Be a Rule Maker
  11. 70% of TIME, make your managers & yourself do Profit Making Activity and not day to day clerical work.
  12. Learn to Say NO
  13. Selective Reading 
  14. Hans Of Matrix
  15. Market Size of Your Business Check
  16. Business Plan do & Vigorously review it
  17. Working Capital Management 
  18. Per Capita Consumption per person for your product find  


EMPOWERMENT:

This is not Delegation. Training of employees and make them take control of the situation and do the Decision making   


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